Compare Metrics offers a new way to dynamically serve up personalized web content.
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Compare Metrics offers a new way to dynamically serve up personalized web content.
While web content like customer reviews can be great for converting shoppers to buyers, as retailers have found, it can be far more effective if combined with other content that’s helpful to a shopper and shown to her at the best place and time, says Garrett Eastham, CEO and co-founder of Compare Metrics.